Speaking in an interview with Nikkei Trendy (translated by Nintendo Everything), the General Manager of Nintendo Entertainment Planning & Developing didn’t offer too many new details about the console, which has so far been shrouded in mystery. He did, however, speak a little about the marketing demographics.
Takahashi said that Nintendo wants to please hardcore gamers, as well as people who may not be prone to playing games, describing that particular group as “moms.” He said he wants the enjoyment level to be equal no matter who is playing.
He also talked about a lack of new software available at the Wii U’s launch, which may have negatively impacted sales. Takahashi explained that Nintendo would be addressing this with the NX system by having the various teams working on the console work together in closer proximity.
The NX is set to launch in March 2017.
