This year, the Big N itself is getting in on the celebration with several promotional deals and discounts. Among other things, My Nintendo members can spend their points to redeem some unique Mario Day themed items to hold their own celebrations.

The flagship deal in the promotion is a Nintendo Switch system plus one of five Mario Switch games for $329.99. That amounts to 50% off the selected title, which is noteworthy for being the steepest discount Nintendo has offered on its own Switch titles since the system launched.

The games to choose from are:

Super Mario Party Mario Tennis Aces Super Mario Odyssey Mario Kart 8 Deluxe New Super Mario Bros. U Deluxe

Most major retailers are taking part in this promotion, including:

Those who already own a Switch can still join in the fun, though. The digital versions of the five games listed above will be available for $39.99 from the same retailers, except GameStop.

These promotions begin March 10 and run until March 16.

There are other ways to celebrate Mar10 Day as well. Nintendo has added new My Nintendo rewards in honor of the day, and fans can redeem points for Mario-themed wallpapers and a Mario March calendar.

Also on offer are Mario-themed invitation cards and bingo sheets for those planning their own Mario Day gathering. Special Mario envelopes are available as well.

The Switch recently celebrated its second birthday and has succeeded beyond what many thought possible. Mario Day is a good way for Nintendo to celebrate that milestone and spread the message about its latest system to an even wider audience.

Doug Bowser, currently the Senior VP of Sales and Marketing (and future NoA president) said:

Looking at the list of games above, Bowser is right. Super Mario Odyssey redefines the platformer, Mario Kart 8 does the same for the kart racing genre, and while Mario Tennis Aces has a few drawbacks, it’s the best Mario Tennis offering in years.